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A Luddite's Guide to Podcast Ad Vetting: Non-AI Slop to Get to The Top.

Sep 11, 2025

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12 min read

A Luddite's Guide to Podcast Ad Vetting: Non-AI Slop to Get to The Top.

My simple buying framework behind $100M host endorsed podcast ad campaigns.

Adam McNeil
Adam McNeil
Pod-cession or recession? What matters when everything else feels unstable.

Mar 27, 2025

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13 min read

Pod-cession or recession? What matters when everything else feels unstable.

PME Preview, Political Ad Performance, RONs, and Three Core Values.

Adam McNeil
Adam McNeil
The Hardest Shift in My Career

Jan 31, 2025

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9 min read

The Hardest Shift in My Career

Why Scaling My Team Is Harder Than Scaling Ad Spend

Adam McNeil
Adam McNeil
Life is fleeting.

Jan 3, 2025

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6 min read

Life is fleeting.

Memories are not.

Adam McNeil
Adam McNeil
The Fellowship of the Agencies: Oxford and Veritone Merge

Nov 4, 2024

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10 min read

The Fellowship of the Agencies: Oxford and Veritone Merge

Does 1 + 1 = >2? In mergers, rarely. What's really going on with Podcasting's biggest agency merger.

The Podcast Power Plays: Big Deals, Bigger Risks, and Spotify’s Billion-Dollar Endgame

Sep 6, 2024

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11 min read

The Podcast Power Plays: Big Deals, Bigger Risks, and Spotify’s Billion-Dollar Endgame

Why Joe Rogan Still Wins, Call Her Daddy’s Risky Move, and Amazon’s Real Game with Podcasting

Adam McNeil
Adam McNeil
Pour Over: Q2 PPB Break Down (A buyer's perspective)

Aug 20, 2024

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17 min read

Pour Over: Q2 PPB Break Down (A buyer's perspective)

A side-by-side breakdown of podcasts performance data.

Adam McNeil
Adam McNeil
Playing Safe is Playing Broke.

Aug 9, 2024

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13 min read

Playing Safe is Playing Broke.

Death and Politics, Podcast Movement Predications, and "Breaking News: DAI is Not for You"

Adam McNeil
Adam McNeil
Dopamine Sickness

Aug 7, 2024

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9 min read

Dopamine Sickness

When everything is good, but you still feel exhausted.

Adam McNeil
Adam McNeil
Pluto's Programmatic Bid Shading, DAI improvements, and Speaking Gigs.

Aug 2, 2024

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8 min read

Pluto's Programmatic Bid Shading, DAI improvements, and Speaking Gigs.

Better Tech, It's a Hot Stage Summer, and a Programmatic Pitfall

Adam McNeil
Adam McNeil
The Roast

The Roast

Freshly Brewed Takes on Podcasting’s Biggest Hits and Mistakes.


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